The 6 most important things I've learned that have a big impact on the success of a website
I've created my fair share of websites the past 12 or so years, and have learned tons along the way. Some things I learned the hard (and uncomfortable) way
Here are a few important things I've learned that (can) have a big impact on the success of a website:
🚀STRATEGY FIRST. I cannot say this loudly enough. It is the cornerstone of a successful online presence. This includes having your brand strategy, brand identity and brand voice in place before you start banging things out things in a template.... Why? Because if you don’t know where you’re going and who you’re talking to or why , it’s sure as hell going to be near impossible to breath a successful end product to life that connects you to your dream client.
🪩 All platforms can work well for you! There is no one size fits all. What will be the best for you is all dependant on your website goals, and how you want to be interacting with your website. I now work exclusively with Squarespace & Showit since i have found them the most versatile, trustworthy and easiest for my clients to manage themselves.
🎨 Keep it simple & make it stupid easy for ppl to find out what your offers are & how to work with or buy from you. If this is in any way confusing, you'll be loosing customers
🖼️ Good quality imagery is so important. Visuals can elevate the first impression visitors have if your website - or make them want to get the hell out real quick. Imagery supports your vibe/atmosphere and leave people with a feeling of you and your offerings.
🤍 Simple and clear design is usually better than flashy complicated sites. Sites that are really flashy can more often than not confuse visitors
✅ You have to guide your visitors to your bookings or checkout page! Utilize CTA's - don't expect visitors to just find it.
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HI THERE, I’M NATH
I help entrepreneurs & businesses bring their brand to life through beautiful, strategic branding and web design. See my services to learn more about how I can help you to launch your dream brand and get yourself out there in the wild with an online presence you’re proud to show off!