Of course, you want a website that is on brand, matches your aesthetic and completely captures the vibe of your offerings - a website that really represents your business.

However, there are a few things that are far more important than the look of your website, for it to be able to serve your buisess the best. Your people have to be able to find it and be able to interact with it easily.

The most important things to consider before embarking on your website creation are:

Hiya, I’m Nath - the maker of all things here at NathMakesThings. I am slightly obsessed with creating brand and online solutions grounded in puropouse. I’m tuning my 12+ years of experience working with a sleuth of international clients across 3 continents in various industries into strategic, engaging and long-lived end products.

I've created my fair share of websites the past 12 or so years, and have learned tons along the way. ​​​​​​​​​Some things I learned the hard (and uncomfortable) way! Here are a few very important things I've learned that (can) have a big impact on the success of a website:

A well-considered, strategic website can significantly reduce your workload by automating various tasks, improve your online presence, and helping you connect more effectively with your customers. Imagine this:

Why am I so passionate about working with ppl within the health, wellness and lifestyle space? Im glad you asked!

Unter Branding oder CI/Markenidentität versteht man das Etablieren einer Marke. Offline sowie Online. Branding ist also nichts, was einfach nur schön aussieht oder einfach so passiert. Es ist ein durchdachter und geplanter Prozess. Bestimmte Botschaften, Zeichen und Werte werden mit einer selbstständigen Person, einem Unternehmen, Produkten, Dienstleistungen etc. in Verbindung gebracht. Je emotionaler und positiver ein Bezug zu einer Brand aufgebaut wird, desto eher werden potentielle Kunden auch zu zahlenden Kunden.

You probably have'n’t missed it - it’s hugely important for your business to have an online presence. But why is that, exactly?