Identity & Packagingdesign
Birch • Personal care, naturally
BIRCH is an environmentally conscious, natural personal care company that makes hand, body and haircare products. They produce natural all organic products with recycled packaging.
The patterns used in the branding and label design are directly informed and inspired by the brand name. There are three different series with different active ingredients and scents, hence three different textured patterns.
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Identity
Branding
Packaging design
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